Opportunity

This campaign continues Coca-Cola’s strategy of emphasizing the brand over the product with its new slogan, "Refresh & Reset." By experimenting with trending design styles and utilizing 3D rendering, "Refresh & Reset" introduces unique and playful food characters that pair perfectly with a cold Coca-Cola, showcased on their Instagram. In addition to social media advertising, the campaign aims to create a strong emotional connection through engaging storytelling in a 60-second commercial in regards to shared experiences and celebration.