Opportunity

Polaroid Cameras are a popular global brand, but only a couple of their products are well-known and bought. The OneStep2 camera is an affordable and simple-to-use product that produces instant, timeless, and quality images. Focusing on mostly middle and upper income bracket consumers, and young adults regardless of age or cultural background that invest in these product for personal use, Polaroid directs their strategy and initiative to the accessible and affordable, OneStep2 camera.